By Rieva Lesonsky
There will be at least 1.4 billion smartphones and 268 million tablets being used by the end of 2013, according to the latest forecasts from ABI Research. In another forecast, ABI reports by 2016 the amount spent on mobile advertising will reach $24 billion—which is how much is currently spent on all online advertising put together. Is your website ready to greet all these mobile users? After all, according to a recent ComScore study, 52 percent of smartphone owners used their devices as their browsers. Are they searching for your website but leaving when it takes too long to download?
You need to create a separate mobile version of your website. Don’t worry, it’s a cheap fix—it won’t deplete your working capital or make you run to the bank asking for a small business loan.
Follow these simple tips to make your website mobile friendly:
- – Find a company to create a mobile-ready site for you. The one I use is mobiReady.com. Enter you URL there. How does your site measure up? mobiReady gives you a rating and also suggests ways to change your website so it looks better on smartphones.
- – Mobile device screens are usually less than 200 pixels wide. Use fewer or smaller images. If you use images for buttons, you should change the images to text.
- – Your layout should be simple: Headlines only and not much content. Have a simple homepage, with only a description and links. Use simple icons.
- – Are your fonts simple and large enough for people to read? Make sure you use colors that are visible in different types of lighting.
- – What browser do most of your mobile customers use? You can find out from Google Analytics and then adjust your resolution.
- – Delete the auto-refresh on your mobile website version. Auto-refresh means extra downloading time.
- – Change your mobile website to a single column format for easier readability.
- – Clicking is harder and less precise on mobile devices, so be sure and set your clickable area larger for important buttons or use drop-down menu choices.
If you need help with your mobile website, ask your web designer or check out solutions like the one from goMobi that helps you build your mobile website quickly.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports