I want to update everyone on the progress with the LenCred (Hawkeye Management) website. It’s pretty cool. A couple years ago you may remember a “one page” website that didn’t even talk about small business loans & working capital. It was pretty bad. But, as you all know, growing a business requires lots of development. The website is one area that we’ve developed. Nowadays, with over 90% of internet users utilizing search (google, bing, yahoo, etc.) as a part of their decision-making process, it’s not wise to have a website that is anything less than amazing.
So here’s the deal. LenCred utilizes a lot of online tools to learn and help us develop a great, user-friendly website with a great user experience. One of those tools is a Website Marketing Grader. It grades any website based on the marketing aspect of the site. It’s not about how pretty or graphically appealing the site is. It’s about all the various content and technical components that allow you to be found and then that also helps you to convert visitors into leads.
The grader gives a grade from 0 to 100 and we scored a 93. That’s pretty good but let me explain a little more. The Inc 5000 (not 500) list of the fastest growing companies in the U.S. had only 6 companies (6 out of 5000) with scores higher than 93 and only 13 out of 5000 with scores of 93 or greater.
All of this is good news but it’s also a “by-product” of looking to build a site that is truly for entrepreneurs and small business owners. The goal is to provide quality and relevant content to small business owners so it’s our plan to continue to do that and to do more of it in 2013 and beyond.
Keep in mind that this marketing grade is not a measurement of how much traffic gets to the site but, rather, how findable and convertible the site and it’s various technical and content components are. So you’ll see that LenCred ranks higher than companies like Home Depot but that doesn’t have anything to do with how much traffic we get (they obviously get a lot more site traffic than we do). This is rare air but here are a few Fortune 500 companies and how they rated.
Fortune 500 Scores:
General Electric – 94
Dell – 91
Home Depot – 91
IBM – 90
Nike – 89
UPS – 89
Coca Cola – 87
Walt Disney – 85