After you launch your startup business, you’ll need to begin promoting your products or services so you can get customers. After all, customers are the lifeblood of your business. If you don’t have customers, you won’t make money and you likely be out of business in a short period of time. This means the majority of your initial business expenses will be related to attracting customers and closing sales. Here is a list of the top four services you will need for your startup business and why–
- Marketing Materials – You will likely need brochures, flyers, business cards and other marketing materials to promote the products or services offered through your startup business. The biggest expenses associated with marketing materials is design and printing. You’ll need to hire a designer that can produce high quality designs that convince people to do business with you. After the design has been developed, you’ll need to have designs printed in the format of brochures, flyers, or business cards, etc. It’s important to have marketing materials to hand out when attending networking events. Most of the people you interact with at these events will at least expect you to have a business card. It’s important to have them so you’ll look prepared.
- Website Design – Your website introduces your startup business to prospective customers or clients. That means the website design needs to be impeccable. It needs to be engaging and capable of quickly persuading a website visitor to take action. Taking action could mean making a purchase online, calling you or filling out a form to request more information. A website design that is capable of helping the startup business generate significant leads can be costly (but worth it).
- Marketing & Advertising – Paid marketing and advertising could yield immediate results in terms of attracting new leads that can turn into sales. However, the most effective marketing and advertising techniques can be expensive. Paid marketing and advertising in conjunction with leads generated from your website and through offline networking will give your startup business the immediate exposure it needs to begin generating revenue.
- Sales People – Depending on the nature of your startup business, you may need to hire experienced sales people to help you turn leads into sales. The best sales people will come at a hefty price. However it’s worth it to pay them if they have a track record of closing sales. The best sales people will come at high price but it’s worthwhile if they can help you meet your revenue goals.
How to Get Startup Capital to Pay for These Services
Each of the aforementioned services are needed for a startup business to excel at a fast pace. They all contribute to the immediate exposure of the new business which can result in immediate sales. A good website design could cost $5,000 (or more). The other services are just as expensive (if not more). As a startup business owner you are likely going to need capital (outside of your personal savings) to pay for everything.
If that’s the case, LenCred can help. LenCred specializes in helping startup business owners obtain up to $50,000 or more in unsecured business lines of credit. The unsecured business lines of credit can be used to pay for any business expense. To qualify, you will need a well-established personal credit history. If you think you qualify and are interested in getting startup business funding in the next 30 days, contact LenCred to get started.