By Rieva Lesonsky
Don’t let a little thing like not knowing what a title tag is stop you from increasing your website’s SEO. You probably didn’t know all the terminology involved when you went looking for seed capital or a small business loan, but that didn’t stop you from asking for funding. Entrepreneurship is all about learning, so here we go.
Title tags are Web page codes that search engines use when they crawl the Web looking for sites. The title tag shows up in the title bar at the top of your Web browser. Why does this matter to you? Because you can make a big difference in your search ranking results by making a few changes to your website’s title tags. Here’s how to optimize your website’s title tags:
- Use and lead with keywords you believe you’ll be highest ranked for. For example, the keyword you want to rank first for should appear first, then the second-most-important keyword, then the third-most-important keyword and so on.
- Keep title tags short. Search engines like Google read just 90 characters of your title tag, so keep the length at about 80 to 90 characters.
- Don’t forget to use singular, plural and variant spellings of keywords. If you own a donut shop, for instance, you should use “donut,” “donuts” and “doughnuts” in your title tag.
- However, do not repeat keywords more than three times in the same title tag (this includes both singular and plural versions of the same keyword).
- Don’t use the same title tag throughout your site. Every page in your website can have a different title tag, and using individual tags will allow you to work in more relevant keywords.
- Search engines aren’t case sensitive, so you can capitalize your title tag however it looks best to readers.
- Don’t get carried away. The title tag should make sense grammatically because it will show up as text if users add a page to their bookmarks or favorites in their Web browser. Use a title tag that would make users click on the page.
Luckily, title tags are not static and can be changed if they’re not working. Be sure to regularly monitor the performance of your website and adjust your title tags when needed.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at email@example.com, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports