You Could Be Losing Money if You Don’t Take Advantage of It
As the owner of a small business start up, I know what it’s like to search for your passion, figure out what it is and shape your product or serving offering around it. I have spent the last few years focused mainly on offering small business loan brokering services to entrepreneurs in need of capital. I decided a long time ago that helping entrepreneurs raise capital was my passion and have invested the last 6 years into doing just that (as well as constantly improving my knowledge in the field). I have experienced a good number of small victories (and plenty of failures) with my small business start up. Recently I discovered why I may have experienced more failures than I would like.
Overlooking an Obvious Talent
I had been focusing on a very narrow business niche (unsecured business lending) and this limited my revenue streams. I had another talent (besides small business finance) that I recognized but never invested more of my time in. That talent is writing. I had always done well in English and Language was always my favorite subject. It never dawned on me that I should probably major in some type of Communications program in college (and minor in Finance). I finally realized how talented I was at writing when I was asked to write business plans for a start up company a few years ago. I decided to take on the role as a business plan writer but only as a way to make ends meet while I build the small business financing aspect of my small business start up.
Using My Talent to Increase Revenues
As I continued to focus on building the financing aspect of my small business start up, I also continued to strengthen my writing skills. I was dead set on building a successful business strictly by helping entrepreneur raise capital so it hadn’t dawned on me that I should probably offer writing services as well. For some reason, I felt as though the two had nothing to do with one another so it wouldn’t make sense to offer it as a service. Boy was I wrong!
As a business plan writer and small business financing expert I have learned a lot of valuable information about small business and raising capital. I have also used the internet to share my knowledge and connect with potential clients. If you know anything about the internet, you know that information (or content) is king and what you share determines how much exposure your small business start up will get.
I discovered that I could use my writing skills to create good content that my prospects and clients could learn from. I also decided to offer writing services to other small business financing consultants, small business loan brokers, and general small business consultants who want to share their knowledge and gain exposure on the web. I have ended up getting more writing clients than I can handle, (and it’s much more than the number of financing clients I obtain)! I had no idea that this obvious but overlooked talent I possess would earn me so much money. Making the decision to offer more services that I am skilled in has truly balanced the scales in my business.
If your small business start up is struggling to get by or you’re not gaining the momentum you want, try discovering (or paying attention) to talents you have outside of your primary passion (and service offering). It may improve your situation a great deal and most importantly — increase your income!