If you want to increase the rate in which your small business startup grows there are several things I suggest you do. As a ten year entrepreneur and small business funding expert, I’ve learned a thing or two about starting, growing and managing a small business startup. Firstly, and most importantly, you’ll want to develop a business plan that outlines how your business will operate, attract and retain customers, and generate revenue. One of the most important parts of a business plan is the section that outlines how you will attract and retain customers (i.e. your marketing plan). Having a good marketing plan and executing it effectively will contribute to a significant increase in the rate in which your small business startup grows.
Effective Marketing & Advertising Techniques for Small Business Startup Growth
The type of marketing and advertising techniques that may be effective for your small business startup may be completely different for a business in another industry. That’s why it’s important to conduct research on the type of marketing and advertising that’s effective for your specific industry. Using the right marketing and advertising techniques will help you get the best results and increase the growth rate of your small business startup. Sites like IBISWorld and First Research provide detailed industry reports that may include information on the most effective marketing and advertising techniques to use for specific industries. I suggest obtaining an industry report from one of these organizations to assist you in writing an effective marketing plan.
How to Fund the Marketing & Advertising Plan for Your Small Business Startup
After you develop your marketing and advertising plan, the next step is implementing the plan. You’ll most likely need a marketing consultant to help you implement the plan which can cost a significant amount of money. If you need outside capital to fund the marketing plan, you may want to consider applying for an unsecured business line of credit. Unsecured business lines of credit can be used for any business expense however I like to use them for marketing expenses. This is because you only have to pay back what you use. Whatever amount you don’t use is still available to use at your convenience. Unsecured business lines of credit also be easy to obtain for small business startups.
In fact, unsecured business lines of credit is arguably the easiest type of capital to obtain for a small business startup. After your marketing plan is complete, you’ll want to implement your plan immediately so you can increase the growth rate of your small business startup. If you want to move that quickly, obtaining an unsecured business line of credit may be a good idea. If you qualify for an unsecured business line of credit, you can have funding in hand in for your small business startup in as little as 14 days. Contact LenCred to find out if you qualify.