By Rieva Lesonsky
When you’re struggling to make every penny of your working capital count towards growing your small business, it’s easy to ignore the things that are right in front of your face—like your website. If it’s been two or three years since you launched or redesigned your website, most marketers would agree that it’s time to make some changes. Even if your site is doing relatively well, a website makeover can attract new customers, reinvigorate old customers and add power to your SEO efforts. And the good news is this is completely affordable—you won’t need a small business loan to revamp your site.
Look for these warning signs that it’s (past) time to give your website a makeover:
-Outdated graphics and fonts
– You’ve changed the products you sell or services you offer
– Slow upload times
– Not of mobile-friendly
– Poor ranking in the search engines
Or maybe you’re just bored. Here are some areas on your website to consider updating:
Overall look: Have you checked out your competitors lately? What do you like and dislike about their sites? What kind of feeling does the design portray? Casual or formal? Fun or serious? What do the colors used express? Then look at sites not in your industry to see what elements you might want to borrow.
Simple goes a long way: If you’re redesigning, see if you can clear away some of the clutter. Fewer images and words are more inviting (and easier to look at on a mobile device). It’s especially important to be simple on your homepage. Think visual. Think clean.
The right words: When you are creating your content, use keywords that customers use when they’re searching online. Use keywords in your product descriptions, blog posts, image descriptions and headlines. If you aren’t sure what the important keywords are for your industry, try a keyword tool like Google Keyword Toolbox which allows you to type in a word, phrase or website name. The Tool will then show you a list of similar keywords with a count of how often each word is searched.
Whatever the reasons you decide to make over your website, this is one area in your entrepreneurial life where it would benefit you to ask an expert (or several experts) for their feedback. You can outsource to a Web designer with SEO experience or make an appointment at your local SCORE office for a free one-on-one mentoring session with a Web expert.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports