Whether you want to create an app to help your marketing or to help your employees with a certain task, it’s easier than you think to develop an app these days. And best of all, it won’t take precious working capital to do it. Websites such as Appsbar let you create a simple app for free, then work out the kinks so you can publish the app on your own and share it with customers or employees. If you want an app specifically for Windows or Windows Phone, check the Windows App Studio.
Here’s what to remember when creating your own app:
- Think about your goals. What do you want to accomplish by creating your app? Are you trying to engage your customers and at the same time promote your business? Or are you trying to make it easier for your staff to work remotely? Make a list of everything you want your app to accomplish before you begin your design.
- Think about your monetary goals. Are you hoping to make money off the new app or are you creating it for a purely organizational/marketing purpose? If you want the most users, remember free apps are the most popular. Also, don’t expect to get your app on iTunes if its only purpose is promoting your business.
- Think about the time required. You can build your own app, but do you really have the time to do it yourself? Most likely the better option would be to assign the task to someone on staff or hire an independent contractor to do it for you. You’ll still need to be involved to make sure the app works the way you are want it to.
- Think about your user. If you’re making the app for employees and everyone on staff uses an iPhone, you don’t need to bother with other platforms. Is it an app for the over-40 crowd? Consider larger buttons and bigger typefaces. Make sure you get your target users’ critiques and suggestions during the design stage.
- Think about updates. As an app user yourself, you know the design process has no deadline. Most apps are updated for bugs and improvements frequently, so you’ll need to prepare accordingly and make sure you have selected someone to handle improvements.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.