Did you know blog posts that use video attract three times as many inbound links as blog posts without video? Whether you’re doing a product demonstration, introducing your staff or explaining the need for your services, adding videos to your website can not only increase your SEO but also help build the image of your brand.
Fortunately, creating a video doesn’t mean you need to hire a professional camera crew nor spend your entire small business loan. You can also do it yourself by recording the video using your smartphone or tablet. Both offer easy ways to upload your video to YouTube.
Here are some tips to think about when adding video to your website:
- Keep it short. How long do you have to watch online videos? Probably not more than a couple minutes, and neither does your customer—so get to the point. One option is to record the video using the Vine app, which limits videos to 6 seconds.
- Keep it entertaining. Capture customers’ attention by having an engaging script and great visuals. If you’re the star of your own video, be exciting and inviting. Don’t just be a talking head. If you’re not the exciting type, use someone else like an employee or talented friend.
- Narrow your focus. Tailor your video to your audience and keep the topic specific. If you own a pet shop, demonstrate the best way to clip a dog’s toenails. Own a graphic design business? Educate your customer on the hot colors for marketing this year.
- Make it look professional. Download one of the many video apps like MoviePro which allows you to record and edit, zoom, adjust frame rate and resolution and more. If you’d prefer to set photos of your business to music with voiceover, check out Videolicious, which allows you to make the video directly from your mobile device.
- Leave them wanting more. If you narrow your focus and keep the video short, you have plenty to say in future videos. Then consumers will want to check back to see your next video. Consider taping a series of short videos to explain a complicated topic. You may even get asked to speak on the topic in person at a later date.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at email@example.com, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports