By Rieva Lesonsky
Wondering if you need to spend precious working capital to hire a social media guru for your small business? Before you deplete all your seed capital, take a look at the following seven tools to help you get your social media strategy under control:
TweetDeck: If there are still any Twitter novices out there, you may have already realized you’ll need some sort of organization tool to keep up with all the followers, tweets, messages, etc. that joining Twitter has brought you. Before you try to wrangle this enormous platform on your own, check out TweetDeck by Twitter. It’s a social media app to help you get a better grasp of your feeds, schedule your tweets and help you search through all your messages. Most entrepreneurs are trying to manage not just one Twitter account, but many, and TweetDeck can help with that, too. (To manage multiple accounts or even better scheduling tools check out HootSuite as well.)
48ers: Has someone ever told you they read something bad about your business on social media? The small business owner is always the last to know, but you shouldn’t be. To find out all the hot gossip, check out 48ers, a search engine for social media platforms only. Keep tabs on what’s being said about your business, competitors and your industry. (Brandify is another good tool to check out.)
Mashable: You may know about Mashable, but consider this a reminder to check in every once in a while to find out what’s trending on this highly regarded website. One of Technorati’s 12 Top Blogs, Mashable is one of the top sources for social and digital media news. Find out the latest news on all the social media platforms including Google+ and YouTube—and see what the Mashable team predicts the next big thing will be.
Vertical Response: If you’re ready to take your social media marketing to the next level with industry-related content, all-encompassing campaigns and more, check out Vertical Response’s Social Media Marketing. You can learn new ways to engage your audience, offer coupons and get actionable reports on your campaign efforts.
ePrize: Social media is all about engagement and if you’re trying to offer your customers new ways to interact, ePrize wants to help. From polls to sweepstakes and even video contests, ePrize helps you create a campaign, including making sure your efforts stays on the right side of the law. ePrize can create campaigns to capture your mobile audience, too, including mobile coupons and loyalty programs.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports