Ready to get serious about SEO? Don’t touch your working capital yet: The facts are that although paid search spending was up by 34 percent in 2013, paid search did not necessarily yield more impressions. SEO can boost your ranking in the search results page of a search engine through organic methods such as publishing excellent content, using keywords and valuable links and improving website navigation. A high ranking gives your business:
– Credibility. Customers tend to purchase from trusted sources. Having a good position on the search engines says that you are a real player in your market.
– Competitive edge. Having a better ranking than your competitors indicates popularity to your customer.
– Authority. Today’s consumers look to the Internet for answers, and if your site has a high ranking, your business will be seen as the authority.
If you’re still learning the in’s and out of SEO, it never hurts to go back to the basics. Read a beginner’s guide to SEO like the Google SEO Guide. Here are the five basic guidelines for great SEO:
- Provide high-quality, original content and post frequently. Make it a point to give your customer new information about your business or industry on a regular basis. Develop a schedule of topics and outsource if you need help.
- Use relevant keywords in your content and don’t try to fake it. Google will know and punish your ranking for over-usage of keywords and irrelevant content. Use Google’s Keyword Planner and Bing Keyword Research.
- Use both internal links (links to other pages within your own site) and external links (links to good-quality websites).
- Tie in social networking. Encourage customers to share your content by adding share buttons all over your website. And don’t forget to keep an eye on your business’s Yelp.com reviews.
- What are metatags? They are the descriptions of your content that show up in search results. To create great metatags, use the plugins provided by your blogging tool.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.