By Rieva Lesonsky
Was one of your resolutions last year to stay one step ahead? To stop procrastinating and get a jump on the tasks on your to-do list? Maybe you’ve kept that resolution and have already figured out how to make your working capital stretch the through the holidays. Great, let’s keep that momentum going—and start working on your 2014 resolutions for your business. Here are five resolutions you should add to your list to bring in more customers and increase profits.
- Increase mobile marketing efforts. Did you know last year the number of smartphone users topped 1 billion and that number is predicted to increase by another billion by 2015? In addition, the number of Americans who use mobile coupon will rise to 53.2 million in 2014. So you need to check what your website looks like on a smartphone or tablet. Make sure your site is mobile-friendly (responsive design is the key); then create a mobile marketing strategy designed to drive those mobile users to your business.
- Fine-tune your content. Do you have a content strategy? Does it cover your website, e-newsletters and social media posts? There are plenty of analytic tools to help you determine what is working and what isn’t but it’s harder to know why some content is effective. Why does one subject line or headline grab attention while others get ignored? Content strategy is the science of using the right keywords in a well-written and informative way to attract readers and encourage sales. Easy, right? If not, you might add “hiring a content expert” to your list of New Year’s resolutions.
- Get a grip on social media. Do you need to be on all the social media platforms? Should you be spending less time on Pinterest and more time on LinkedIn? Make it a point in 2014 to really target your audience on the platforms they’re using. For example, if you targeting teens make sure you have a presence on Twitter and Instagram.
- Consider new markets. Have you noticed any new demographic groups flocking to your service or product business? Have you tried marketing to them? Brainstorm with employees or business associates on potential new markets and plan to try some new campaign tactics to see if you can grab some market share. Make an appointment with a SCORE mentor for some good advice. (Disclosure: SCORE is a client of my company.)
- Go global. If you’ve always wanted to sell globally, 2014 could be a great year to get started. Test the waters by trying the global marketplaces on eBay or Amazon. It’s often easier to start on a small scale before you attempt selling internationally on your own.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at email@example.com, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.