Getting exposure early on is critical for the immediate growth of your small business start up. It’s wise to have a solid idea of how you will reach your target market so you can consistently generate leads that have strong potential to turn into sales. There are two extremely effective ways to get immediate exposure for your small business start up that I strongly recommend. I have used both techniques to get immediate (and consistent) exposure for my start up business.
- Social Media Marketing – Internet marketing is an extremely effective way to get immediate exposure for your small business startup. Social media marketing falls into the category of internet marketing and has grown in popularity in the marketing world in the last few years. Many marketing experts consider social media marketing “word of mouth” marketing for the new age.
Posting status update on sites like LinkedIn, Facebook, and Twitter tend to get immediate attention if what you are discussing is trendy or helpful. Sharing knowledge that is focused around your specialty in business and educational, beneficial, and valuable to your networks on social media will bring you widespread attention in a fairly short amount of time. As a the owner of a small business start up, it can definitely help you get the exposure you need to generate leads that can turn into in the fastest time frame possible.
- Networking, Networking, Networking (Online and Off) – I’ve discovered that online connections can definitely lead to offline interactions. Building a network on social media sites like LinkedIn, Facebook, and Twitter can definitely lead to developing long term relationships outside of the internet world. Connecting with the right people online and building relationships with them offline can quickly help you get the exposure you need to start generating sales for your small business start up.
Using the Right Tool(s) for Exposure May Help Capital Sources Find YOU!
If there’s one thing I have discovered about marketing my services online, it is that it can definitely get you noticed by someone who may want to invest in your business (or help you raise capital). If you’re seeking capital for your small business start up, using social media marketing may help you get immediately noticed by an investor or a small business loan broker (like myself). That alone should encourage you to give it a try! My first major client was obtained through social media marketing and I generated $6,000+ in revenue. You could have the same success!